LinkedIn’sinternal Yearbook campaign invited employees to share one photo andcaption that captured their year. The result was a digital wall filled withpersonal stories, leader reflections, and a shared sense of belonging.

Thecampaign reached over 70% participation and turned year-end messages intosomething people looked forward to. The focus was on bringing closure whileseeding readiness for Q1.

That’s the power of storytelling when reflection becomes a team effort,successfully facilitating emotional connection and forward vision.

Want to create your own reflection campaign? Let’s build one that fits yourpeople and culture and drives alignment into the new year.

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