The Key to Compelling Internal Communications
In the fast-paced world of corporate initiatives, it's easy to forget a fundamental truth: employees are people, too. Beneath the veneer of deadlines, targets, and KPIs lies the beating heart of your organization—the individuals who make it all possible. That's why, when rolling out new processes or asking employees to follow policies or adopt new software, it's crucial to frame it in a way that resonates on a personal level. The answer to the age-old question, "What's in it for me?" is the key.
Let's face it; employees are busy. If you can reframe the message to focus on the benefits that they'll receive as individuals, you're much more likely to grab their attention and win them over.
When launching a new process, for example, highlight how it will make their jobs easier, more efficient, or less stressful. If you're rolling out a new software program, illuminate how it can make their lives simpler or allow them to free up time for other, more meaningful activities. When asking employees to follow policies, emphasize how it will help them stay safe, reduce risk, or enable personal growth.
It's all about tapping into the human element, acknowledging that employees have needs and desires beyond the scope of their job description. By crafting messages that speak to the individual, you're showing that you value them as human beings, not just as cogs in the corporate machine.
Shift your approach. Ditch the dry, impersonal messaging and instead, embrace the power of empathy. By answering the "What's in it for me?" question upfront and centre, you can create a culture that fosters engagement, collaboration, and innovation. After all, it's the people that make the difference.
