IKEA Egypt was opening a new branch in Cairo and wanted to attract and recruit the right calibers, while simultaneously presenting the company’s values both internally and externally.
The DOTMENT team made use of IKEA’s global brand slogan and localized it to the Egyptian market visually and linguistically. The resulting applications were communicated on billboards across Greater Cairo and online.
Messages ran on multiple online platforms including Speakol, GDN. Youm7, Masrawy and Wuzzuf. Delivered impressions exceeded 120 million, and actual clicks surpassed the 300k mark. Delivery was at 107.72% from initial planned reach.