EMPLOYER BRANDING

WHAT IS EMPLOYER BRANDING?
It is the positioning of your brand as the employer of choice to the calibers you want to attract.
THE IMPACT OF EMPLOYER BRANDING
Employer branding is a key component of effective organizational leadership. It allows companies to attract, engage and retain the right talents so their business objectives can be achieved. With an impactful employer branding program, these talents will seek you out, not the other way around.

STORIES

Client

IKEA Egypt

Brief

IKEA Egypt was opening a new branch in Cairo and wanted to attract and recruit the right calibers, while simultaneously presenting the company’s values both internally and externally.

Solution

The DOTMENT team made use of IKEA’s global brand slogan and localized it to the Egyptian market visually and linguistically. The resulting applications were communicated on billboards across Greater Cairo and online.

Results

Messages ran on multiple online platforms including Speakol, GDN. Youm7, Masrawy and Wuzzuf. Delivered impressions exceeded 120 million, and actual clicks surpassed the 300k mark. Delivery was at 107.72% from initial planned reach.

Islam can tell you more about this case. He led the team that worked on the creative. Just fill in this form and he’ll be in touch for a live demonstration.
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